Sénéquier is a true institution in Saint-Tropez, establisend since 1930. My role was to gently introduce a sense of renewal while preserving the timeless spirit and identity of this iconic establishement. 

The Ten Bells is first and foremost an iconic natural wine bar in New York, opened in 2008 on the Lower East Side and later expanded to Brooklyn in 2021. From the very beginning, it stood out as one of the first places to offer exclusively natural wines. Together, we created a character, Luis, who embodies the spirit of the place: approachable, warm, and laid-back. A guy who brings people together—far from the snobbish or trendy image sometimes linked to natural wine.

Bambou café is a small café in Gassin as well as in Bali. These spaces were conceived as peaceful havens, both understated and elegant. The aim was to craft a distinctive visual identity, marked by lightness and perfectly aligned with the materials used throughout.

Rolls café is a brand-new café and fast-casual food concept located on the port of Saint-Tropez. This project is the result of a wonderful collaboration with artist Quentin Monge, who created the illustrations used across all the visuals. The goal was to build a fun, colorful world that’s accessible to everyone (print & social media)

The Café de l’Ormeau, taken over by Indie Group in 2022, entrusted me with creating its complete visual identity. The main challenge was to preserve the essence of this iconic venue by highlighting its village charm, welcoming atmosphere, and unique authenticity.

Indie Beach is a festive dining establishment that has recently entered a new phase of development, evolving from an independent restaurant into a broader entity known as Indie Group (including Pablo, Sauvageonne, etc.).
In this context, the goal was to redesign the visual identity to align with this new scale. 
A coherent and flexible brand guideline had to be developed—one that could unify the various entities within the group while preserving each location’s unique character.
This resulted in a shared typeface to ensure visual continuity, alongside distinct graphic styles, customized merchandise, and tailored details for each venue.

The Nue Co, an innovative brand in the cosmetics industry, commissioned me to create custom illustrations for the opening of its pop-up store in Los Angeles. For the occasion, a temporary coffee truck was set up. I was tasked with illustrating this universe through visuals depicting the beverages, a café terrace, and various scenes capturing the atmosphere of this convivial space.

Panache is not just a snack bar – it's a colorful gourmet break, designed to brighten every moment of the day. To reflect its playful and offbeat spirit, a fun and refreshing visual identity has been created, blending humor and charming characters.

Bongénie, a renowned Swiss luxury brand, set out to modernize its visual identity through a contemporary illustration featuring its flagship locations: Geneva, Lausanne, and the newly opened Zurich store.
The three iconic buildings were brought together in a single composition, now featured across various communication materials such as boxes, print advertisements, and packaging.
This illustration was also specially adapted for the holiday season greetings.

La Tarte Tropézienne is a renowned culinary institution of the French Riviera and an emblem of Saint-Tropez. In celebration of its 70th anniversary, held on July 10th at the iconic Place des Lices, I was responsible for the full visual communication of the event. This encompassed the design of a poster for bus shelters, as well as a bespoke illustrated identity applied across various merchandise items, including cups, bags, invitation cards, and more.

Django is a piano-bar restaurant located in Courchevel, conceived as an original and deliberately offbeat universe. The artistic direction was designed to move away from traditional codes, creating a distinctive identity that blends elegance with eccentricity.

The graphic design of the menus evokes the texture and spontaneity of painting, while the character Django is quirky, playful, and excentric. A series of animated visuals were created for the launch, bringing this universe to life and reinforcing a bold, immersive, and memorable brand identity.
photo@ELOISEPIECZARA