Indie Beach is a festive dining establishment that has recently entered a new phase of development, evolving from an independent restaurant into a broader entity known as Indie Group (including Pablo, Sauvageonne, etc.).
In this context, the goal was to redesign the visual identity to align with this new scale. A coherent and flexible brand guideline had to be developed—one that could unify the various entities within the group while preserving each location’s unique character.
This resulted in a shared typeface to ensure visual continuity, alongside distinct graphic styles, customized merchandise, and tailored details for each venue.